Viral Ad Research

Viral ads are a way of  advertising which uses the internet to get the adverts out due to people sharing them with their friends such as Facebook.

 One example of this is the Pepsi Max Unbelievable Bus Shelter ad:

This is one I have seen because people have shared it on Facebook. This is proof that viral advertising works as it can start anywhere in the world and people all over the world can see it due to viral advertising.

Another example is the Devil Baby Attack viral ad that was circulated for Devil's Due:

This was effective as it created a sense of what the film was about, intriguing audiences, without completely ruining the plot. The ad uses real reactions of  the public, but became viral when it was put on YouTube, and others saw how the public reacted. This sparked interest as it is quite intriguing to watch, and people shared it with their friends, who would share it on and so forth.

Viral adverts can be very effective if done correctly as some can look cheap, and won't be shared as they haven't reached their full potential.