The title sequence for American Horror Story was done by Kyle Cooper. As well as this, he also created the opening titles for Se7en. All three have similar styles when it comes to cinematography, editing and sound.
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The title sequence is fast paced and edited to the music.
American Horror Story, similarly to Se7en, uses quick editing and cuts in order to trick us. It makes us think that we've seen something different or weird but we can't remember what it is. Cleverly, the title sequence uses shots that are on for only milliseconds.It is hard to tell what is in these shots due to the short amount of time that they are on screen.
The close up shot at 0.03 shows some sort of medical equipment with blood on it, this is on for less that a second. we recall the blood even if we don't remember (or didn't see) what else was in the shot. This allows us to make the connection that the story ahead will involve blood/gore and other violent things. This assumption is backed up by the man with the hedge trimmers appears and disappears on the chair, due to quick editing. In another shot at 0.38 those hedge trimmers are left on the chair.The use of colour in this title sequence is particularly important, it uses a lot of yellows, reds and oranges. Yellows and dark oranges can be linked with deceit and warning, reds can also be linked with this, as well as blood, rage and danger. The title sequence also uses browns and greys as well as black, these colours connote with death, evil and mystery.
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