Film Poster Research

Most Horror film posters include three main concepts,

1. Black
2. Shadows
3. Spotlight faces.

This eludes to the films in question as recurring themes throughout the films are small points of light, darkness and shadows. Some examples of this in posters are

These are all dark as them themes included int he film, and the stories themselves, are quite dark. And with the posters demonstrating this, the audience knows what they are going to see when they get into the cinema.

All posters, no matter what genre use the font steel tongs for the credits along the bottom. This is unifromely used throughout film posters, and it is easy to read and has "Directed by" and "Starring" as part of it.

The titles on posters are one of two things, medium sized along the bottom or the main focus.

This one has it's title as the main focus. This is because it can't show anything other than a house without giving away too much of the film. The title includes all the conventions of horror as it involves a creepy font, red and white writing and irregularities with the writing. The use of red, as with all films, eludes to horror, and the white creates a sense of innocence, hinting that one of the characters will appear to be innocent. The irregularities create a sense that something is off, and contrasts with the innocent writing.



This poster however has it's title In small red print at the bottom. This is so we focus more on the face and dark space left, to give hints and elusivity to the film. it is however still written in red font to hint at the use of horror in the film. It uses irregularities with a backwards "R" to hint that things are not right in this film giving the audience a slight pretense before they watch the film it's self.